Site Architecture Planning

  • Clear Hierarchy
  • Search Understanding

Site architecture planning defines how pages are structured, grouped, and prioritized across a website. The focus is on creating a clear hierarchy that supports search understanding and allows the site to scale without structural friction.

Trusted by Companies Looking to Grow Through Better Digital Presence

Structured, Intentional, and Scalable

When site structure grows organically, important pages can lose visibility or priority. Architecture planning resolves this by defining hierarchy and depth intentionally, rather than letting structure evolve by accident.

Backed by experience

Proven results, built over time

300+

Successful
projects

8+

Years of
experience

9.9

Average client
satisfaction rate

Site Architecture Planning Overview

This planning phase results in a clearly defined structural framework that outlines page hierarchy, section relationships, and depth rules. It provides a reference point for future content, internal linking, and technical decisions without requiring ongoing structural rework.

Built for Long-Term Structural Decisions

Behind the work

Key Principles That Guide Site Architecture Planning

Logical Section Grouping

Organizing pages into well-defined sections based on topic focus and intent, not convenience.

Depth Control

Preventing important pages from being buried too deep in the structure as the site grows.

Structural Consistency

Keeping hierarchy rules consistent across sections to avoid fragmentation over time.

URL Structure Alignment

Ensuring URLs reflect hierarchy and page relationships clearly and predictably.

Scalability Planning

Designing structure so future pages can be added without restructuring existing sections.

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January 8, 2025

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Vice President of Growth @ Posthuman

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April 22, 2025

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Founder & CEO @ Guardely

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Marketing Specialist

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April 22, 2025

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Founder @ Nura Journal

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May 30, 2024

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March 20, 2024

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Co-Founder @ Build Founder

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August 19, 2025

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CEO @ OTR Fleet

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September 18, 2024

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Founder @ Find Their Path

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August 17, 2024

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Jake Schneiderman

Founder @ Find Their Path

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FAQ

Popular questions

What is site architecture planning in SEO?

Is site architecture planning the same as internal linking?

When should site architecture planning be done?

Will this improve SEO performance?

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