Site Architecture Planning
- Clear Hierarchy
- Search Understanding
Site architecture planning defines how pages are structured, grouped, and prioritized across a website. The focus is on creating a clear hierarchy that supports search understanding and allows the site to scale without structural friction.
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Structured, Intentional, and Scalable
When site structure grows organically, important pages can lose visibility or priority. Architecture planning resolves this by defining hierarchy and depth intentionally, rather than letting structure evolve by accident.
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Site Architecture Planning Overview
This planning phase results in a clearly defined structural framework that outlines page hierarchy, section relationships, and depth rules. It provides a reference point for future content, internal linking, and technical decisions without requiring ongoing structural rework.
Built for Long-Term Structural Decisions
Security & HTTPS
Mobile Usability
Page Speed Optimization
Crawlability & Indexing
Technical SEO Audit
Behind the work
Key Principles That Guide Site Architecture Planning
Logical Section Grouping
Organizing pages into well-defined sections based on topic focus and intent, not convenience.
Depth Control
Preventing important pages from being buried too deep in the structure as the site grows.
Structural Consistency
Keeping hierarchy rules consistent across sections to avoid fragmentation over time.
URL Structure Alignment
Ensuring URLs reflect hierarchy and page relationships clearly and predictably.
Scalability Planning
Designing structure so future pages can be added without restructuring existing sections.
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FAQ
Popular questions
What is site architecture planning in SEO?
It’s the process of defining page hierarchy, section structure, and depth rules so search engines can better understand page importance and site organization.
Is site architecture planning the same as internal linking?
No. Site architecture planning defines the overall structure and hierarchy. Internal linking applies connections within that structure.
When should site architecture planning be done?
It’s useful before adding new sections, during site growth, or when existing structure has developed without a clear hierarchy.
Will this improve SEO performance?
It supports SEO by improving clarity, scalability, and prioritization, but it works alongside other technical and on-page factors.
























