Groundswell: Simplifying Workplace Giving and Employee Engagement

This project involved designing a responsive website for Groundswell to clearly present their integrated philanthropy platform and support marketing goals.

Groundswell

About the Client:

Groundswell unites employee giving, volunteering, grantmaking, and assistance programs into one platform that boosts engagement and simplifies philanthropy for businesses.

Project Type:

Website Design

Project Duration:

In Process

Industry:

Web Platform

The Challenge:

Groundswell needed a modern, user-friendly website design to communicate the platform’s benefits clearly, enhance user engagement, and support lead generation.

The Solution:

  • Delivered a responsive website design aligned with Groundswell’s branding and mission.
  • Focused on clear navigation, intuitive user experience, and seamless interaction across devices.
  • Applied design elements like typography, color, and layout to enhance readability and brand consistency.
  • Created a clean, modern visual style that supports marketing goals and builds trust.
  • Collaborated closely with stakeholders to ensure the design met business and marketing objectives.

The Challenge:

Steps

01

Communication
Discussed business goals, audience, and branding with the client to guide design direction.

02

Research & Strategy
Analyzed target users and market to inform user-centered design.

03

Design & Approval
Created wireframes and visual design; refined through client feedback and approval.

04

Final Design
Delivered a polished responsive website design ready for development.

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Key Features & Highlights:

  • Crafted a compelling visual identity that resonates with Groundswell’s mission and audience.
  • Enhanced overall user engagement by simplifying navigation and clarifying key messaging.
  • Strengthened lead generation by creating clear, action-driven design elements.
  • Delivered a website experience that fosters trust and encourages philanthropy.

Testimonial:

Customer Review

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