Groundswell: Simplifying Workplace Giving and Employee Engagement

This project involved designing a responsive website for Groundswell to clearly present their integrated philanthropy platform and support marketing goals.

Groundswell

About the Client:

Groundswell unites employee giving, volunteering, grantmaking, and assistance programs into one platform that boosts engagement and simplifies philanthropy for businesses.

Project Type:

Website Design

Project Duration:

In Process

Industry:

Social Impact SaaS

The Challenge:

Groundswell needed a modern, user-friendly website design to communicate the platform’s benefits clearly, enhance user engagement, and support lead generation.

The Solution:

  • Delivered a responsive website design aligned with Groundswell’s branding and mission.
  • Focused on clear navigation, intuitive user experience, and seamless interaction across devices.
  • Applied design elements like typography, color, and layout to enhance readability and brand consistency.
  • Created a clean, modern visual style that supports marketing goals and builds trust.
  • Collaborated closely with stakeholders to ensure the design met business and marketing objectives.

The Challenge:

Steps

01

Communication

Discussed business goals, audience, and branding with the client to guide design direction.

02

Research & Strategy

Analyzed target users and market to inform user-centered design.

03

Design & Approval

Created wireframes and visual design; refined through client feedback and approval.

04

Final Design

Delivered a polished responsive website design ready for development.

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Key Features & Highlights:

  • Crafted a compelling visual identity that resonates with Groundswell’s mission and audience.
  • Enhanced overall user engagement by simplifying navigation and clarifying key messaging.
  • Strengthened lead generation by creating clear, action-driven design elements.
  • Delivered a website experience that fosters trust and encourages philanthropy.

Testimonial:

Customer Review

Testimonials person photo

Candice Schmitt

Operations Exec @ Groundswell

Mykola continues to be a great resource for us here! He produces quality designs on time and is an effective collaborator. We look forward to continuing to work together.

Website Design

July 10, 2024

Candice Schmitt
Testimonials video cover image

Candice Schmitt

Operations Exec @ Groundswell

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