Excello OS: SaaS UX/UI Design & Product Refinement
This project focused on refining the user experience, UI styling, and overall presentation for Excello OS, turning the platform from a functional MVP into a more polished SaaS product. The scope included branding, website design and Webflow development, as well as web application design, with a focus on usability and visual consistency.
Landing Page
Web App
About the Client:
Excello.ai is an AI-powered SaaS platform designed to help businesses streamline workflows and improve operational efficiency through intelligent automation and structured digital tools.
Project Type:
UX/UI Design & Web Development
Project Duration:
6 months
Industry:
SaaS
The Challenge:
Steps
UX/UI Refinement
Enhanced interface layouts, visual hierarchy, and interaction clarity to create a more intuitive and polished product experience.
Branding & Visual Direction
Refined the platform’s visual identity and styling to strengthen perceived quality and align with premium SaaS positioning.
Website Design & Webflow Development
Designed and developed a responsive marketing website in Webflow, focused on clarity, structure, and consistent presentation.
Web Application Design
Improved the web application interface to support usability, consistency, and a more cohesive user experience across the product.
Gallery:
Project Gallery
Key Features & Highlights:
- Delivered a polished and cohesive product experience aligned with premium SaaS positioning and investor presentation goals.
- Improved visual clarity and interface consistency through refined UX logic, structured layouts, and updated UI styling.
- Strengthened the platform’s overall presentation with a more modern and professional visual direction across the website and product interface.
- Successfully delivered the project under tight timelines with a polished result that received highly positive feedback.
Testimonial:
Customer Review
Patrick Eldon
CEO @ Excello
Second time working with Mykola and the experience was just as good as the first time. We had really short timelines, and Mykola was up for the task. He worked tirelessly and produced amazing work. Mykola is my go-to resource, and he should be yours too.
Product Design Refinement: UX Logic & UI Styling
April 28, 2026
Patrick Eldon
CEO @ Excello
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