Wesurance: Next-Gen Digital Insurance

Wesurance needed a website that truly reflected its position as a leader in digital insurance. The project focused on building a clear structure, intuitive navigation, and a modern interface to support their mission of making insurance accessible and easy to understand for everyone.

Wesurance

About the Client:

Wesurance is an InsurTech company that helps insurance providers distribute their products globally through a network of agents and brokers. Their platform blends advanced digital tools with personal service, making insurance more efficient, approachable, and human.

Project Type:

Website design and development

Project Duration:

2 month

Industry:

Digital Insurance

The Challenge:

The previous website didn’t reflect Wesurance’s innovation in the digital insurance space. The structure was confusing, the design felt outdated, and the messaging didn’t speak directly to their diverse user groups - insurers, brokers, agents, and consumers. The challenge was to redesign the site to communicate the platform’s value clearly, improve user journeys for each role, and reinforce Wesurance’s position in a competitive InsurTech market.

The Solution:

  • Developed a role-based navigation system to guide each user type to relevant content.
  • Designed a modern, professional interface that builds trust and highlights Wesurance’s tech-driven edge.
  • Reorganized content to emphasize value and benefits, simplifying the user experience.
  • Built an adaptive layout for consistent performance across all devices.
  • Added clear calls-to-action and engagement points to increase conversions.

The Challenge:

Steps

01

Research & Strategy

Conducted business analysis, competitor research, and audience mapping to define key goals and a focused content strategy.

02

UX Design & Prototyping

Developed the site’s information architecture and created prototypes tailored to different user roles and journeys.

03

UI Design

Crafted a clean, professional interface using thoughtful layout, color, typography, and subtle visual cues to build brand trust.

04

Development & Launch

Implemented the responsive design, tested across devices, added interactive features, and launched the final website.

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06
07

Key Features & Highlights:

  • A refreshed brand presence that reflects the company’s vision and credibility.
  • Improved user experience with clearer navigation and streamlined content paths.
  • Increased demo requests and engagement from target audiences.
  • Reduced bounce rates as users found key information faster and more easily.

Testimonial:

Customer Review

Testimonials person photo

Natalie Fong

COO at Wesurance

Working with Mykola has been an extraordinary experience that has far exceeded our expectations in website design. His exceptional talent and innovative vision have truly set a new benchmark in our understanding of what is possible in web design. What makes Mykola stand out is his proactive and thoughtful approach. He doesn't merely execute tasks; he enhances them with his creative insights and suggestions, bringing a fresh and valuable perspective to the project. His recommendations perfectly aligned with our objectives, yet added a layer of elegance and functionality that we hadn't envisioned. The final website delivered by Mykola is a testament to his remarkable skills. It strikes the perfect balance between aesthetic appeal and user experience, boasting of responsive design and top-notch performance optimization. It's clear that Mykola possesses a deep and comprehensive understanding of both the artistic and technical facets of web design. His professionalism extends beyond design; his communication and project management skills are top-tier. Throughout the project, Mykola ensured clear and consistent communication, keeping us in the loop at every stage and seamlessly integrating our feedback. In summary, Mykola is not just a web designer; he is a visionary who brings dreams to digital reality. His dedication to excellence, coupled with his ability to merge creativity with practicality, makes him an invaluable asset to any project. We are immensely satisfied with his work and eagerly anticipate future collaborations with him.

LinkedIn

Website design and development

January 19, 2025

Natalie Fong
Testimonials video cover image

Natalie Fong

COO at Wesurance

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