UP UP: Connecting Gaming Through Analytics
This project involved creating a new logo, updating the branding, designing a modern website, and developing it in Webflow to clearly present UP UP’s services and strengthen its digital presence.
Branding
Website
Web Development
About the Client:
UP UP is a consulting and analytics company in the gaming industry. It connects developers, marketers, and audiences through data-driven research and insights.
Project Type:
Logo & Branding & Web design and Webflow Development
Project Duration:
2 months
Industry:
Gaming & Analytics
The Challenge:
Steps
Communication
We began with in-depth discussions about the business, its audience, and goals to guide the direction of the rebrand and website redesign.
Research & Strategy
We analyzed UP UP’s positioning and service complexity, explored competitors in both the consulting and gaming sectors, and identified key user pain points.
Concept creation and approval
Based on research findings, initial ideas for the logo, branding, and website were created. These concepts were shared with the client, refined through feedback, and finalized as the foundation for the next stages.
Final Design & Development
The approved logo, branding, and website design were fully implemented. The site was developed in Webflow with a responsive layout, thorough testing, and a smooth launch across all devices.
Gallery:
Project Gallery
Key Features & Highlights:
- The updated branding positioned UP UP as a modern, professional, and relevant leader in gaming analytics.
- The redesigned site improved navigation, making it easier for users to explore services and understand offerings.
- Conversion rates increased due to a more intuitive layout and streamlined experience.
- The new site loads faster, performs well on all devices, and is easier for the UP UP team to manage.
Testimonial:
Customer Review
Candice Hamou
Co-Founder & Analytics Lead @ UP UP
Mykola has been doing a stellar job with our website revamp, and is a pleasure to work with, being always available and making sure the process and next stages are clear at every steps. He diligently implemented all revisions and feedback we had under short timelines, and leveraged the new brand identity and visuals we built with him in a previous project to provide us with relevant and on-point pictograms illustrating the services we provide clearly and elegantly. He also proactively shared several great recommendations and design ideas to further elevate our company's presence online and ensure our website's appearance is modern, matching our industry, and offers slick navigation options on both Mobile and Desktop interfaces. We would definitely recommend Mykola for any website development/revamp project!
Gaming Market Research company Website Revamp
February 15, 2025
Candice Hamou
Co-Founder & Analytics Lead @ UP UP
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